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Introduction: what's folk?

The AI CRM for your entire sales motion

Our vision and mission

folk helps teams capture prospects, engage leads across channels, give everyone a shared view of every relationship, and surface the next actions that help close deals—all in one platform built for teams and their agents.

folk helps more than 5,000+ teams manage customer relationships end-to-end and uncover the insights they need to grow.

Manage customer relationships, end-to-end.

Find your next customer

Prospect, enrich, and qualify the contacts worth your time. Learn more about the different ways to import contacts into folk:

  • With folkX, our chrome extension that connects your folk CRM to LinkedIn

  • By connecting your folk CRM to Gmail, Outlook, and/or WhatsApp

  • By connecting more than 6000+ tools to folk with Zapier/Make

  • By importing a file

Engage your leads across channels

Interact with your leads on the channels they already use and keep conversations personal at scale.

With Messages, you can create personalized messages to reach out to a whole group at once through individual emails. Use the data stored in folk (like first name, last name, job title, company, or any custom text field) to craft engaging messages tailored on each contact.

With Sequences, you can send automated follow ups to increase your response rate.

Know exactly where every relationship stands

With folk you can keep all your team conversations in one place so you can simplify high-touch sales, and know when and if to follow up.

  • 🗣️ Shared interactions: always know who was the last teammate in touch with a contact

  • ✍️ Notes: stay up to date on your team's notes, and add your own

Close deals with your team

Surface what to prioritize and the next actions your team should be taking to close more deals

  • 🔔 Tasks: make sure to never forget to follow up

  • 🔗 Custom pipelines: manage & follow up on your workflows

  • 📊 Dashboards: Analyze your sales funnel and get business insights

folk as your team's sales infrastructure

  • Create a shared memory of your organization: Design the ideal data model and feed it with context from 30+ integrations

  • Let your agents do the groundwork: Connect folk in your AI stack in minutes via our MCP or API

  • Uncover the insights you need to scale: Give your team a faster way to explore data, uncover trends, and find answers with AI

Get a full overview of folk in 4 mins

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