Connect folk to your favorite AI tools (Claude, Cursor, ChatGPT…) to read and update your CRM in plain language — no app switching, no manual digging.

Point your agent at records with missing or messy data and have it fill the gaps — industry, website, employee range, job titles — across your contacts and companies.

"Find every company in my Outbound group with no industry set and fill it in."

"Standardize job titles for everyone at Notion — 'VP Mktg' and 'VP, Marketing' should both read 'VP of Marketing'."

Your agent searches for the matching records, identifies what's missing or inconsistent, researches or normalizes the values, and updates each record — reporting what it changed.

This is one of the highest-value, lowest-risk things the MCP does. Combine it with a web-research or company-data MCP to auto-fill firmographics.

Connect folk to your AI client via the folk MCP, then describe which records to clean and what should change.