To avoid getting banned by Google when sending emails from folk, when you are using a Gmail sender for your outreach, follow these best practices:
1. Sending Limits
These are the daily sending limits:
If you own a free Gmail account (xxx@gmail.com):
125 emails/day from folk
If you own a paid Google Workspace account (xxx@mycompany.com):
500 emails/day from folk
If you reaches these limits in folk, you will still be able to send emails directly from your Google account.
2. Warm up your Email Account
Email warm-up is a process of gradually establishing a positive sending reputation for a new domain or IP address by gradually increasing the volume of emails sent over a period of time. This helps prevent the domain from being flagged as spam by email filters and improves deliverability.
Sudden increases of the number of emails you send, can be flagged as suspicious by mailing providers.
Start slow: Send a small number of emails daily. Slowly increase the volume of emails sent over a period of 2-4 weeks (for example, send 10 emails per day on week 1, 20 on week 2, 30 on week 3 and 50 on week 4).
Engage with real conversations: Reply to received emails to build reputation.
Use email warm-up tools (e.g., Mailwarm, Lemwarm) to automate this.
3. Configure DMARC (Google workspace only)
DMARC protects you against phishing and spoofing. If you own a paid Google workspace account, you can leverage DMARC configuration. Please note that Google workspace offers additional security configurations, refer to their documentation.
To configure DMARC, add a new DNS record in your domain's DNS settings:
Record type:
TXT, record host:_dmarc, record value:v=DMARC1; p=quarantine; pct=100
4. Avoid spammy content
No excessive use of caps, exclamation marks, or spam-trigger words (e.g., "FREE", "100% Guaranteed", "Test").
Small amount of personalized emails instead of sending the same message to a high number of recipients.
Avoid including too many links or large attachments.